See Your Baby's Crying More Clearly.
From crying to clarity.
When your baby cries, it can be hard to keep track of what’s been happening, especially when you’re exhausted.
Oodi helps you keep a simple record of your baby’s crying and see how it changes over time, giving you something clear to look back on when you want to understand the pattern.
Founding Access - £29.99
One payment · Lifetime access · No subscription.
UK launch · October 2026.
When you're exhausted, it's hard to know what "a lot" really means.
When you’re caring for a new baby, especially on broken sleep, keeping track of everything that happened over the last few hours or days isn’t easy.
Oodi helps by keeping those observations in one place, giving you a clearer picture of how your baby’s crying changes over time.
You can look back when you want to understand the pattern and, if you’re concerned, use your observations to help explain what you’ve been experiencing when talking with a healthcare professional.
Was your baby crying for twenty minutes or an hour?
Has today actually been worse than yesterday?
Is this happening more often, or does it just feel that way after another difficult night?
Oodi doesn't diagnose your baby or tell you why they're crying.
You’re still the parent. Oodi is simply there to support you.
Founding Access
Be among the first families to use Oodi.
We’re opening Oodi to families across the UK in October 2026, and we’re looking forward to welcoming our first users.
Still expecting? No rush. Get Founding Access now and start using Oodi when your baby arrives.
As a founding user, you’ll also have the opportunity to share feedback and help us improve Oodi as we prepare for our wider launch.
£29.99
Once
Lifetime access to Oodi.
- One payment
- No recurring subscription
- No automatic renewal
- Buy now, start using Oodi when you need it
- Shape Oodi with your feedback
Not ready to buy?
Built with parents
Built with parents. Shaped with healthcare professionals.
Oodi started with a simple question: could we make it easier for parents to keep track of something that’s surprisingly difficult to judge when you’re tired, worried and living through it?
We’ve spoken with around 200 parents during Oodi’s development. In a survey of 170 parents, more than 80% had experienced uncertainty about whether their baby’s amount of crying was normal.
We’ve also worked with healthcare professionals in Finland to challenge our assumptions and help shape Oodi.
That work has included input from neonatologists, public health nurses and nursing educators, as well as early testing in healthcare and real-world environments.
Their input has helped us focus on something important:
Oodi should support parents, not try to replace their judgement. That’s the principle we’re carrying with us as we bring Oodi to families.
Quotes from the parents
“‘Babies just cry’ is not the right answer for an exhausted parent.”
“Knowing whether the amount of crying is normal or not, and at what point you need to take action and see a specialist.”
“I would have liked more support and information about the different phases babies go through and to know about them in advance, so that changes in the baby wouldn’t be frightening.”
Why we're building Oodi
The first months with a baby can be wonderful, exhausting and confusing. When worries arise, even simple questions can be difficult to answer.
How much has my baby actually been crying?
Has something changed?
When did it start?
What has the last week really looked like?
We think technology can help with this without trying to take over.
Oodi is being built to help parents keep track of their own observations and make patterns easier to see.
Your baby. Your observations. Oodi helps you keep track
Privacy by design
Information about you and your baby deserves to be treated carefully.
Privacy has been part of Oodi’s design from the beginning. We aim to collect only the information needed to provide the service and to give parents control over their own information.
No crying audio recordings are stored.
We do not sell your or your baby’s personal data to third parties. Oodi is a wellbeing tool. It does not diagnose medical conditions, tell you why your baby is crying, replace professional medical judgement or provide emergency medical advice.
If you’re concerned about your baby’s health, always contact an appropriate healthcare professional.
Frequently Asked Questions
When can I start using Oodi?
Oodi launches in the UK in October 2026. If you purchase Founding Access now, you can start using Oodi when it becomes available.
What do I get for £29.99?
£29.99 is a one-time payment for lifetime access to Oodi. There is no recurring subscription and no automatic renewal.
I'm still pregnant. Can I buy Founding Access now?
Yes. You can get Founding Access now and start using Oodi when your baby arrives.
What does Oodi do?
Oodi helps you keep track of your baby’s crying and see how it changes over time, giving you a clearer record to look back on when you want to understand what’s been happening.
Does Oodi tell me why my baby is crying?
No. Oodi isn’t designed to diagnose the cause of crying or tell you what your baby needs. It helps you keep track of what you’ve observed.
Is Oodi a medical device?
No. Oodi is a wellbeing tool designed to support parents in keeping track of their own observations. It does not diagnose or treat medical conditions and does not replace professional medical judgement.
Can Oodi help when I'm talking to a healthcare professional?
Oodi can give you a clearer record of your own observations to refer to if you want to discuss your baby’s crying with a healthcare professional. You decide what you share and with whom.
Does Founding Access expire?
No. Founding Access gives you lifetime access to Oodi with one payment. There is no recurring subscription or automatic renewal.
See the pattern. Keep the perspective.
Be among the first families to use Oodi.
Founding Access — £29.99 One payment.
One payment · Lifetime access · No subscription.
UK launch · October 2026.
Not ready to buy?
Healthcare professionals and partners
Interested in our UK pilot activities or working with Oodi?
Get in touch about UK pilots
Healthcare professional?
Interested in Oodi for healthcare, research or professional use? Learn more about how we’re working with healthcare professionals and supporting families.