See Your Baby's Crying More Clearly.
When your baby cries, it can be hard to keep track of what’s been happening, especially when you’re exhausted.
Oodi helps you keep a simple record of your baby’s crying and see how it changes over time, giving you something clear to look back on when you want to understand the pattern.
Founding Access — £29.99
One payment. Six months of access from activation. No recurring subscription.
Early access begins September 2026, ahead of our wider UK launch in October.
When you're exhausted, it's hard to know what "a lot" really means.
When you’re caring for a new baby, especially on broken sleep, keeping track of everything that happened over the last few hours or days isn’t easy.
Oodi helps by keeping those observations in one place, giving you a clearer picture of how your baby’s crying changes over time.
You can look back when you want to understand the pattern and, if you’re concerned, use your observations to help explain what you’ve been experiencing when talking with a healthcare professional.
Was your baby crying for twenty minutes or an hour?
Has today actually been worse than yesterday?
Is this happening more often, or does it just feel that way after another difficult night?
Oodi doesn't diagnose your baby or tell you why they're crying.
You’re still the parent. Oodi is simply there to support you.
Founding Access
Be among the first families to use Oodi.
We’re opening Oodi to our first users in September 2026, ahead of our wider UK launch in October.
If you’re still expecting, there’s no rush. Your six-month access period starts when you activate Oodi after your baby arrives.
As a founding user, you’ll also have the opportunity to share feedback and help us improve Oodi as we prepare for our wider launch.
£29.99
Once
Six months of Oodi from activation.
- No recurring subscription, no automatic renewal
- Buy now, activate when your baby arrives
- Access from September 2026
- Shape Oodi with your feedback
Not ready to buy?
Built with parents
Built with parents. Shaped with healthcare professionals.
Oodi started with a simple question: could we make it easier for parents to keep track of something that’s surprisingly difficult to judge when you’re tired, worried and living through it?
We’ve spoken with parents about their experiences and worked with healthcare professionals in Finland to challenge our assumptions and help shape Oodi.
That work has included input from neonatologists, public health nurses and nursing educators, as well as early testing in healthcare and real-world environments.
Their input has helped us focus on something important:
Oodi should support parents, not try to replace their judgement. That’s the principle we’re carrying with us as we bring Oodi to families.
Quotes from the parents
“‘Babies just cry’ is not the right answer for an exhausted parent.”
“Knowing whether the amount of crying is normal or not, and at what point you need to take action and see a specialist.”
“I would have liked more support and information about the different phases babies go through and to know about them in advance, so that changes in the baby wouldn’t be frightening.”
Why we're building Oodi
The first months with a baby can be wonderful, exhausting, confusing and sometimes all three at once. Parents are taking in an enormous amount of information while often functioning on very little sleep. When something starts to worry you, questions that sound simple can suddenly be difficult to answer.
How much has my baby actually been crying?
Has something changed?
When did it start?
What has the last week really looked like?
We think technology can help with this without trying to take over.
Oodi is being built to help parents keep track of their own observations and make patterns easier to see.
Your baby. Your observations. Oodi helps you keep track
Privacy by design
Information about you and your baby deserves to be treated carefully.
Privacy has been part of Oodi’s design from the beginning. We aim to collect only the information needed to provide the service and to give parents control over their own information.
We do not sell your or your baby’s personal data to third parties. Oodi is a wellbeing tool. It does not diagnose medical conditions, tell you why your baby is crying, replace professional medical judgement or provide emergency medical advice.
If you’re concerned about your baby’s health, always contact an appropriate healthcare professional.
Frequently Asked Questions
When can I start using Oodi?
Our first founding users will receive access beginning in September 2026, ahead of our wider UK launch in October.
What do I get for £29.99?
Founding Access gives you six months of Oodi from activation for one payment of £29.99. There is no recurring subscription and no automatic renewal.
I'm still pregnant. Can I buy Founding Access now?
Yes. Your six-month access period doesn’t begin until you activate Oodi, so you can secure Founding Access now and start using it after your baby arrives.
What does Oodi do?
Oodi helps you keep track of your baby’s crying and see how it changes over time, giving you a clearer record to look back on when you want to understand what’s been happening.
Does Oodi tell me why my baby is crying?
No. Oodi isn’t designed to diagnose the cause of crying or tell you what your baby needs. It helps you keep track of what you’ve observed.
Is Oodi a medical device?
No. Oodi is a wellbeing tool designed to support parents in keeping track of their own observations. It does not diagnose or treat medical conditions and does not replace professional medical judgement.
Can Oodi help when I'm talking to a healthcare professional?
Oodi can give you a clearer record of your own observations to refer to if you want to discuss your baby’s crying with a healthcare professional. You decide what you share and with whom.
What happens after my six months of Founding Access?
We’ll let founding users know about their options well before their access period ends. There is no automatic renewal or unexpected subscription charge.
See the pattern. Keep the perspective.
Be among the first families to use Oodi.
Founding Access — £29.99 One payment.
Six months from activation. Early access begins September 2026.
Not ready to buy?
Healthcare professionals and partners
Interested in our UK pilot activities or working with Oodi?
